Ready to realise your baby dream?

Ready to feel vibrant during your pregnancy?

Ready to take the guesswork out of what to eat while pregnant?

If you knew that eating the right foods now could prevent your baby from developing diabetes or struggling with obesity or having chronic skin rashes later in life, would you eat differently?


Perhaps you’ve been trying to conceive for some time now without any luck or, sadly, you’ve lost multiple pregnancies.

Maybe your wish is to make up for the complicated pregnancies you’ve experienced previously and this time avoid severe morning sickness, preeclampsia, gestational diabetes, constipation, haemorrhoids, varicose veins, bed rest and more.

You hope for a less traumatic labour and birth and dream of giving your baby a blissful start earthside. You’d like to control the amount of weight you gain during pregnancy and are looking for an easy, stress-free solution to eating well.

Above all, you want to give your baby the best possible start in life and minimise the risk of birth defects and long-term health issues such as obesity, cardiovascular disease, allergies, autism and more. 

Good nutrition is essential for wellbeing throughout your whole life, but during pregnancy it plays a significant and vital role in every aspect of your baby’s development.

Science tells us what you eat can have significant effects on your ability to conceive, your pregnancy, your baby’s growth and development, delivery, and your baby’s health in the short and long term. 

Scientific research shows specific nutrients are needed at different stages during pregnancy to ensure your your baby’s development is optimal. If there is a nutrient deficiency, even a minor one, your baby’s development is adversely affected.

Simply put, there must be a sufficient supply of all the essential nutrients at all times throughout the pregnancy journey to enjoy a healthy pregnancy and healthy baby. What you eat, when you eat it, and how you supplement matters.

Throughout the 40 weeks of pregnancy, your baby relies entirely on your daily nutrient intake and body stores for healthy growth and development.
— Dr Nicole M. Avena

Yes, it’s true. You are what you eat. And by intimate association, your baby is what you eat. The nutrients in the food you eat and the supplements you take combined with stored nutrients in your body, serve as the building blocks for your developing baby.

If that feels overwhelming, you’re not alone. Our NOURISH Program has been purposefully designed to take the pressure off, remove the guesswork and give you peace of mind that you’re doing what you can to give your baby the best possible start in life. Even if your diet up to this point has been less than optimum, you now have the perfect opportunity (with our ongoing support and guidance) to make simple health and lifestyle changes with lasting benefits.

Whether you’ve been eating well all along, or pregnancy is your inspiration for eating right, there is no more rewarding time than now to focus on the joys of good food.

The recipes within our NOURISH program are delicious, easy to make, varied and nutrient-dense. They have been specifically engineered to nourish your health and support your baby’s growth and development during each crucial stage of pregnancy so you can enjoy a vibrant and healthful pregnancy, continue to be productive at home and at work, minimise the effects of common pregnancy complications, control the amount of weight you gain, and optimise your baby’s growth and development now and into the future.

NOURISH is founded on the latest scientific research and has been designed by qualified and experienced nutritionists and endorsed by Pregnancy and Fertility Specialists, Obstetricians, Naturopaths, GPs, Health Coaches and Chefs.


Throughout the 9 months of your pregnancy, you will receive our expert guidance and support every week including:

  • the meals can be enjoyed by your whole family

  • many of our recipes can be made in bulk and frozen

  • 4 educational videos (one at the start of each trimester, and one as you approach the end of your pregnancy)

  • downloadable pdfs containing relevant and timely information to optimise your and your baby's health and wellbeing 

  • bonus content as well as a few special surprises

  • 24/7 access to the program content

  • program materials are yours to keep forever

  • access to a supportive online community of likeminded women also on their pregnancy journey

  • access to our friendly and helpful team via email with a promise to get back to you within 24 hours

  • weekly overview of your baby's development and the essential nutrients you and your baby need to keep thriving

  • a summary of the foods which contain these essential nutrients 

  • minimum 7 recipes per week engineered to deliver these essential nutrients specific to your week of pregnancy

  • each week you will receive 2 breakfast recipes + 5 recipes for main meals

  • you will also receive recipes for healthy and nutritious snacks

  • weekly shopping lists to help you stock your pantry and fridge

  • recipes are quick and easy to make

  • recipes are tried and tested and delicious

An expectant mother’s diet has been shown to have as much as a 62 per cent effect on her unborn baby’s development. Therefore, what a mother eats has a significant influence on the health of her unborn baby.


Having access to 40 weeks of nutrient-dense meal plans takes the guesswork and stress out of knowing what to eat when you’re pregnant.

By following the NOURISH Program you’ll have peace of mind you’re doing what you can to achieve optimum health and wellbeing for yourself and your baby now and into the future.

This will free you up to enjoy your pregnancy for the wondrous, magical and blossoming journey it can be. And to prepare for the arrival of your bundle of joy.


  • The effects of a nutritious foundation are long lasting and will benefit you and your baby for the rest of your lives.

  • By eating a nutrient-dense diet (putting the right things in and keeping the wrong things out) you’ll be able to minimise or avoid constipation, morning sickness, heartburn, stretch marks, varicose veins, restless legs or leg cramps, fluid retention, thrush, and insomnia.

  • A healthy diet now will help you be a fit, active and healthy mum who can take good care of her kids.

  • Your body will become less depleted if all the key nutrients baby needs for optimal growth and development are available throughout your pregnancy. This equates to more energy and a faster recovery from birth for you.

  • By maintaining your ideal body weight and not gaining more weight than recommended during pregnancy, you increase your chance of having a complication-free pregnancy and delivery. You’ll also reduce your risk of gestational diabetes, gestational hypertension, preeclampsia, and other conditions.

  • Furthermore, by not gaining more weight than recommended during pregnancy you improve the health of your baby in the short and long term.

  • There’s a direct correlation between the quality of your nutrition and your baby’s healthy birth weight and your child’s health and wellbeing in the short and long term — what you eat when you’re pregnant can have a long lasting impact on your baby’s risk of developing chronic diseases such as obesity, diabetes and cardiovascular disease, as well as mental health disorders, impaired social behaviours, lower cognitive abilities, increased response to stress, and altered reward-related behaviours.

If your diet is clean and nourishing, you will feel better and have the greatest potential of soaring through pregnancy.
— Jennifer Lang, MD, OB/GYN and gynecologic oncologist


Subscribe for $17 per week and receive all the guidance you need to nourish you and your baby throughout pregnancy.

Upon subscribing, you’ll receive immediate access to the meal plan and information specific to your week of pregnancy. You can join the program at any stage of your pregnancy journey and we will support, empower, educate and inform you every step of the way.

We’ll hold your hand as you navigate the emotional and physical changes that come with being pregnant, and preparing for a new baby. Our friendly team, and the entire 40 Weeks community, has but one wish — for you to realise your baby dream. We can’t wait to be part of what we hope will be a wondrous, magical and blossoming pregnancy journey for you.


Should you have questions, please email